Proof Yeast: Mix lukewarm milk, sugar, and yeast. Let sit 5–10 min until foamy.
Combine Dry Ingredients: Whisk flour and salt in stand mixer bowl.
Add Wet Ingredients: Add yeast mixture and eggs. Mix until shaggy dough forms.
Incorporate Butter: Add softened butter gradually while mixing on low.
Knead: Knead 8–10 min until smooth and elastic.
First Proof: Place in oiled bowl, cover, and let rise 1–1.5 hrs until doubled.
Shape Rolls: Punch down, divide into 12 portions (~60 g each), shape into balls, place on parchment-lined sheet.
Second Proof: Cover and let rise 45–60 min until puffy.
Preheat & Egg Wash: Preheat oven to 350°F (175°C). Brush rolls with egg wash.
Bake: Bake 18–22 min until golden and internal temp is 190–200°F (88–93°C).
Cool: Cool briefly on sheet, then transfer to wire rack.
Serve: Enjoy warm, soft brioche rolls.